The Space

The most vibrant and successful brands understand the importance of the local community. They don’t just concentrate on the four walls of their building, they extend that to the circumference of the local community and treat that space as their playground.

By being inclusive and by localising their brand and concentrating on local initiatives they develop an emotional connection with the community. You can not go to a new area and believe your brand is strong enough to stand alone, you have to localise, you have to engage.